Founded in 2019, Here For Sport is breaking down barriers to participation in sport.
We make sport more inclusive by making it more accessible to everyone. Instead of focusing on educating people about sports benefits, we assume people know that already. What stops them enjoying sport and reaping the benefits are the numerous barriers in the way.
Our focus is on understanding the barriers to participation preventing people from enjoying sport.
The work of Here For Sport is split into research, advocacy and outreach. All three pillars are essential to help us break down barriers to participation and create long-term sustainable change.
Sport is a force for change, we are Here for Sport.
Research is an important part of Here For Sports work, helping to improve our understanding of the barriers faced by under-represented groups such as people of colour, LGBTQ+ people, women and disabled people.
Through a unique framework, we apply a collaborative and inter-disciplinary methodologies to generate actionable insights.
Our approach is based on insights from behavioural psychology and the work of Ben Fogg – particularly the information-action fallacy. Combined with knowledge from sociology and economics we provide a new perspective to old problems.